The Dying Art of Headline Writing

In Sunburned: Memoirs of a Newspaperman, Douglas Creighton recalls a particularly unfortunate headline from his early days at the Toronto Telegram in the 1940s. “(His wife) Marilyn’s family’s next-door neighbour was a nice chap named Albert Virgin. He was a provincial government bureaucrat who had just been promoted. Marilyn’s mother thought it would be a good idea to write a nice story about him. Naturally, we all thought it was a good idea. Once again, the story was fine but the headline read: ‘Change of life for A Virgin.’”

Good read.

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